Starting Your Video
Explain the CCI
in percentages and not measurements (mm, 32nds) as the customer understands this better.
Have good lighting (use the flashlight on your device)
Use your finger to point, so the user knows where to look.
Keep it factual, no need to sell.
State warranty coverages, recalls, or specific pricing.
Use technical words, curse, or talk down to customers.
Try to predict the future (i.e.“you have another 5000 miles to go on these brakes”).